50
40
30
"I know, I know ...
I really should do Online Marketing"
20
10
0
social media analytics
Unfortunatley I have two challenges ...
No budget
to employ a full-time Online Marketing Manager in my organisation
&
No expertise
nor know-how to supervise or evaluate the work of an
Online Marketing Manager
Fractional Online
Marketing Managers
Presenting
You have no budget?
If hiring a full-time marketer is not within your budget, and managing agencies, freelancers, virtual assistants, or consultants feels disconnected from your business, a fractional marketer is the right solution for you.
- Your business isn't ready to hire a full-time marketing manager yet?
- You can't find someone in your budget range with the required experience?
- You can't find the right candidate with the required skill set in the job market?
80/20
Meet Vilfredo Pareto
In 1896 Italian economist Vilfredo Pareto Pareto observed that 80% of the land in Italy was owned by only 20% of the population. He witnessed something similar with plants in his garden - 20% of his plants were bearing 80% of the fruit. This phenomenon was later observed in business as well! The Pareto principle states that for many outcomes, roughly 80% of consequences come from only 20% of causes.
Only do what matters
Use the
80/20 Rule
The Pareto principle states that 80% of results come from 20% of the action!
We cut unnecessary tasks and focus only on activities that bring the best results!
By taking on a "Fractional" Online Marketing Manager rather than a full-time employee, you will drastically reduce your costs.
Be smart like a global player
Welcome to the tech hub of Cape Town!
Some of the most successful global tech companies have digital marketing divisions in Cape Town, where talent is plentiful and salaries are 50% lower than in Berlin, London or New York. Cape Town is home to many nationals from Germany, France, Italy, Spain .... so native language skills are availble in a variety of languages!
Berlin
Paris
New York
Cape Town
80/20 rule + location Cape Town = 50% saving*
*Compared to employing a full-time Digital Media Manager in the EU or USA
Budget Problem : solved!
Expertise Problem : not yet.
Is your Digital Marketing knowledge limited?
Whatever your business may be, you probably have limited expertise in Digital Marketing or may simply lack the time to train and evaluate the work of a new employee. That's where our Expert Supervision ensures the highest industry standards on your behalf.
- Do you lack the expertise and time to supervise and evaluate the quality and quantity of work performed by an in-house marketing expert?
- Do you not have the time or resources to train someone from your in-house team?
Powered by a Marketing Virtuoso
You probably know Claus Lauter as a Podcast host, Shopify expert and Digital Marketing authority.
We have fantastic news for you! Your very own Digital Marketing Manager is trained, supervised and evaluated by Claus himself.
We doubt that you can do any better than that.
Let’s get started
Budget Problem : solved!
Expertise Problem: solved!
Let us help you grow your business!
Just copy and paste this text:
Dear Claus and Vilfredo,
What a wonderful idea! I am so excited to get my online marketing to the next level and expand my business beyond what I thought was possible. On a side note ... I always wanted to have an excuse for a trip to visit beautiful Cape Town, ha ha ha!
Please get in touch and let me know more about everything.
I am so glad I found you!
Frequently Asked Questions (FAQs)
Explore our thoughtfully categorised FAQs for effortless browsing and quick answers
How it works
Examples of what can be included:
- Email marketing: Creating, implementing, and monitoring email marketing campaigns.
- Paid marketing (PPC): Strategy development, creation, implementation, monitoring, and measurement of advertising campaigns on Google, Bing, Facebook and Instagram.
- Conversion Rate Optimisation (CRO): Identifying issues with website conversion rates through quantitative and qualitative research.
- Content Marketing & Social Media Marketing (SMM): Planning, implementing, managing, and monitoring the company's social media strategy.
- Search Engine Marketing (SEO/SEM): Developing optimisation strategies to improve the company's search engine rankings.
- Marketing technology support: Assisting the client with the implementation and integration of marketing technologies.
- Marketing analytics: Measuring and reporting on the performance of all digital marketing campaigns, evaluating them based on goals such as ROI and KPIs (Google Analytics 4).
The specific services and their details will be discussed during a free strategy consultation.
The Digital Marketing Manager can handle various marketing functions that can be executed on a computer or phone. These include email marketing, paid marketing (PPC), conversion rate optimisation (CRO), content marketing and social media management (SMM), search engine marketing (SEO/SEM), marketing technology support, and marketing analytics.
We are targeting companies that are too small to hire a full-time marketing executive yet have a big enough workload to benefit from the substantial savings possible by having a team member in Cape Town.
You have full control over your team member, as well as the assistance and support of our project and senior marketing managers to ensure that all business processes are running smoothly.
Your team member can be reached conveniently and affordably using an international phone number we provide. Alternatively, you can use online communication tools like Zoom, Skype, or Slack.
Pricing
We either charge for an agreed volume of services provided or for an agreed number of working hours. Either way, we strive to give you a cost advantage of at least 30%.
We invoice at agreed intervals (e.g., monthly). All transactions are in USD or Euro and free of VAT as our service is delivered from South Africa. For your convenience, you can simply do bank transfers to our account with Deutsche Bank in Cologne, Germany.
Our clients see up to 50% in monthly savings compared to having a team solely based in the USA or Europe.
Concerns
- We have partnered with "Talentpool Solutions cc" (TPS). They have been taking on the most demanding tasks for customers in Europe and around the world since 2010.
- Their and our management team have a combined 50 years of experience in Marketing, E-commerce, and BPO (Business Process Outsourcing) and have taken on complex projects in the past 12 years.
- As long-time German expats living in South Africa, our management team is very familiar with the local structures and has excellent relationships with South African organisations such as the Industry Chamber of Commerce and Silicon Cape, a catalyst for tech innovation in Cape Town.
- And finally, data security is very important to us, and we take this issue very seriously. We are subject to confidentiality and commit ourselves and our employees to the guidelines of the BDSG as well as the EU-DSGVO and the South African POPIA.
Data security is very important to us, and we take this issue very seriously. We are subject to confidentiality and commit ourselves and our employees to the guidelines of the BDSG as well as the EU-GDPR and the South African POPIA.
Most clients choose to train their team member via Zoom. You are, of course, also welcome to visit us here in beautiful Cape Town.
About Us
WHO ARE WE?
As part of “Talentpool Solutions cc” (TPS), we have been taking on the most challenging assignments for clients in Europe and around the world since 2010. Based in sunny Cape Town, we combine the favourable local cost structure with the “German seal of quality”. While we remain rooted in Germany, both culturally and in terms of business practices, we move effortlessly on local parquet when it comes to local know-how or the right networks and contacts. Over the years we have provided hundreds of companies the benefit of offshoring core activities in the most cost efficient way.
We are based in Cape Town, South Africa. Our offices are located at Roeland Square Unit 28, Roeland Street, 8001 Cape Town.
We support English and German, and other languages on request.
Engagements last for a minimum of six months to make sure we're both committed to each other. It takes time for marketing strategies and initiatives to take shape, so six months is a good minimum to see results. Our fractional Digital Marketing Manager services are by application only. The contract is for a minimum of six months and is not a month-to-month membership.
Our clients come from a wide range of verticals and niches. E-commerce, market research, human resources, publishing, and e-learning are just some examples. One of our strengths is the expansive expertise and experience of our team members, which allows us to build teams with a wide range of skill sets that fit most of our clients’ projects.